Burt Brooks | Fractional CMO

Turing passion into Impact you can measure

I have worn many hats over my lifetime. None as impressive as the one I’m sporting in the image to my right, but still…

I became an internationally ranked fencer. I performed at Shakespeare’s Globe Theatre in London, England. I wrote award-winning screenplays. I toured the country as Scooby Doo. I built a nationally recognized theater program inside a hospital. I became the marketing director of a $100 million state-level non-profit. I launched an AI Accessibility Company called PathAble AI.

I know how a solid marketing department should run because I’ve held every position from bottom to top. When the pressure is on, I know how to work with staff because I’ve been in their shoes. I’ve weathered their storms.

I build systems positioned for growth. I create modern brands and usher them into existence. Then, I let the team carry the torch. I craft audience-targeted, revenue-maximizing campaigns that grab attention and convert to action. My intensive storytelling background, combined with my proven marketing leadership, is what makes me a solid fractional CMO.

I refuse to settle for boring.

Let’s not be boring together.

Burt Brooks dressed to impress in his plaid suit, bow tie, and a white boater hat, and he prepared for his high school production of Annie.

More than metrics

  • Campaigns have supported over $20+ million in donations to the health and human service sectors.

  • Public Relations impressions of +100 million generated with hyper-targeted, story-driven campaigns with end-to-end conversion pipelines, increasing organic lead inquiry by 12%.

  • Grew mailing list from 0 to 1000+ subscribers in 4 months with an avg. 30% open rate by keeping the content audience-focused and leveraging internal employee connections.

  • Managed budgets of $400K - $800K, vendor relations, and teams of 6 - 8 FTEs.

  • Rebranding of a mental health clinic and associated website rebuild resulted in a 300% increase in web rankings for desired keywords, leading to a 400% increase in website visitation and a 14% increase in leads generated.

Awards

NJ Ad Club Best Outdoor Campaign

The Communicator Award

Astra Ad Club: Gold Video Campaign

Vimeo Staff Pick

Jobs I’ve had or currently have

  • Bookseller

  • Cart Pusher

  • Game Advisor (GameStop)

  • Server

  • Camp Counselor

  • Substitute Teacher

  • Party Motivator

  • Actor

  • Screenwriter

  • Photographer

  • Marketing Specialist

  • Production Assistant

  • Producer

  • Creative Services Manager

  • Drama Facilitator

  • Performing Arts Manager

  • Marketing Director

  • Fractional CMO

  • Founder/CEO